EmpfehlerWerk
German B2B referral marketing platform with real-time tracking, role-based access, and multi-tenant architecture.
Context
EmpfehlerWerk is a referral marketing SaaS for German SMBs. It lets businesses create automated referral programs where customers share personalized links and receive rewards for successful referrals.
The Problem
German SMBs needed a simple way to turn word-of-mouth into a scalable, measurable acquisition channel with client management, product catalogs, link tracking, and automated rewards.
Technical Decisions
Multi-tenant architecture with role-based access
Real-time dashboard for referral and conversion tracking
Client management and product catalog with personalized links
Automated reward system for referrals
UI focused on simplicity for non-technical business owners
Stack
Framework
Language
UI & Styling
Infrastructure & Deploy
Result
Functional platform with transparent pricing (monthly/semi-annual/annual), 3-step onboarding, and an intuitive panel that lets businesses launch referral programs without technical knowledge.