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Email Infrastructure Brazil WordPress

Sinfrerj / Anttur

Email marketing infrastructure with MailPoet and Amazon SES, domain verification, DKIM/DMARC authentication for two Brazilian transport organizations.

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sinfrerj.org.br/
Sinfrerj / Anttur — Main screenshot

Kontext

Sinfrerj and Anttur are Brazilian transport sector organizations needing robust email marketing infrastructure.

Das Problem

The existing setup used basic hosting SMTP with terrible deliverability, emails going to spam. Domains needed proper authentication.

Technische Entscheidungen

1

Amazon SES as sending infrastructure with domain verification

2

DNS authentication records: TXT and CNAME for DKIM and DMARC

3

MailPoet integrated with Amazon SES

4

Delivery testing for member area emails

Stack

Framework

WordPress

Modules & Plugins

MailPoet

Infrastructure & Deploy

Amazon SES DNS (DKIM/DMARC/TXT/CNAME)

Integrations

Amazon SES

Ergebnis

Integrated email marketing infrastructure with significantly improved deliverability. Spam risk drastically reduced through DKIM/DMARC via Amazon SES.