Sinfrerj / Anttur
Email marketing infrastructure with MailPoet and Amazon SES, domain verification, DKIM/DMARC authentication for two Brazilian transport organizations.
Context
Sinfrerj and Anttur are Brazilian transport sector organizations needing robust email marketing infrastructure.
The Problem
The existing setup used basic hosting SMTP with terrible deliverability, emails going to spam. Domains needed proper authentication.
Technical Decisions
Amazon SES as sending infrastructure with domain verification
DNS authentication records: TXT and CNAME for DKIM and DMARC
MailPoet integrated with Amazon SES
Delivery testing for member area emails
Stack
Framework
Modules & Plugins
Infrastructure & Deploy
Integrations
Result
Integrated email marketing infrastructure with significantly improved deliverability. Spam risk drastically reduced through DKIM/DMARC via Amazon SES.